The advertising wars among tech giants are in full swing, and Apple recently released a bold and controversial ad for its new iPad Pro. The ad featured creative tools such as musical instruments, paints, books, and camera lenses being crushed by a hydraulic press, followed by the unveiling of the super-slim iPad Pro. Samsung, however, didn’t miss the chance to respond creatively to Apple’s iPad Pro ad. Here are the details:
Creativity Unbreakable! Samsung’s Nod to Apple’s iPad Pro Ad While the intention of Apple’s ad was to impress users, it was widely misunderstood and criticized. Many debated how technology could “crush creativity.” In response to the backlash, Apple had to apologize and pull the ad. Did Samsung miss the opportunity presented to them? Absolutely not! Right at this juncture, Samsung stepped in and cleverly responded to Apple.
In Samsung’s new ad, a musician is seen picking up a shattered guitar on stage after it has been crushed by Apple’s hydraulic press. He then stands beside the Galaxy Tab S9 Ultra and continues playing his music. At the end of the ad, Samsung delivers the message “Creativity cannot be crushed” and on Twitter, they added, “We never crush creativity,” subtly jabbing at Apple. This ad not only served as a response to Apple but also highlighted the creative potential of Samsung’s own products.
The Galaxy Tab S9 series, subtly promoted in the video, has been released as a direct competitor to Apple’s iPad Pro, with a starting price of $799. Additionally, the Galaxy Tab S9 series is equipped with new artificial intelligence features like “Galaxy AI.”
Samsung’s subtle adjustment in response to the iPad Pro ad showcased how creativity and competitiveness can thrive in the tech world. It not only cleverly countered Apple’s controversial ad but also emphasized the strength and creativity of Samsung’s own products. What more could one ask for?
These competitive maneuvers among tech giants have always been enjoyable for us users. After all, Samsung’s creative response to Apple demonstrates how intelligent moves in the advertising world can be highly effective. The tech wars continue, and we enjoy every bit of this competition. What are your thoughts? Feel free to share them in the comments section below.
