Audi has decided not to use its iconic four rings logo on a new series of electric vehicles specifically developed for the Chinese market. This new series will be developed in collaboration with Audi’s Chinese partner, SAIC Motor, and will heavily rely on local suppliers and technology. Audi’s strategic move aims to protect its brand image and strengthen its competitive position in the Chinese market. Here are the details…
Audi Removes Four Rings Logo for China-Exclusive Electric Vehicles The internal code name for the new electric vehicle series is “Purple”. The first concept vehicle will be unveiled in November, and Audi plans to introduce nine models in this series by 2030. Despite the absence of the logo, these new electric vehicles will still carry the full Audi DNA.
According to industry insiders, the new series will feature CATL batteries and advanced driver assistance systems developed by the Chinese tech startup Momenta. Additionally, the vehicles will incorporate the electric architecture from Zhiji Auto.
Audi’s strategic decision is focused on strengthening its position in the Chinese market and offering solutions that better cater to local consumers. China is the world’s largest electric vehicle market, and Audi is keen on securing a solid foothold in this vast market. Audi and SAIC Motor have emphasized that these new vehicles will maintain Audi’s high-quality standards and embody the brand’s essence.
The four rings logo originally represented the union of four brands—Audi, Horch, DKW, and Wanderer—in the 1930s and 1940s. In March 2022, Audi announced the inclusion of Bentley in the group, with the “New Four Rings” now representing four independently operated brands under the Audi Group: Audi, Lamborghini, Bentley, and Ducati.
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