Apple has released a new advertisement showcasing the “double tap” feature found in its latest smartwatches, aiming to demonstrate its practicality despite criticisms. The company’s official YouTube channel unveiled an entertaining commercial highlighting one of the standout features of the Apple Watch, focusing on the much-debated “double tap” function.
Initial Criticisms and Irony in Response
When Apple first introduced this feature, some users questioned why such a seemingly simple feature wasn’t present in previous Watch models, while others pointed out that it already existed in the “Accessibility” menu. However, the main complaint centered around the perceived lack of utility in daily use.
Apple responded to these criticisms with an ironic advertisement. The commercial depicts a fisherman struggling to take a photo while holding a giant carp, illustrating the difficulty of capturing the moment with both hands occupied. However, he manages to overcome this obstacle by using the double tap gesture to snap a photo from his iPhone’s camera, immortalizing the moment. Through this ad, Apple aims to showcase that while the new double tap feature may seem simple at first glance, it can be quite useful in daily life.
User Experience and Availability
The double tap feature is available on the Apple Watch Series 9 and Apple Watch Ultra 2 models. With this feature, users can trigger various functions with one hand by tapping their thumb and index finger together twice. However, some users have reported that it doesn’t work as quickly or smoothly as depicted in the advertisement, and it often activates unintentionally.
In conclusion, Apple’s response to criticisms of the double tap feature demonstrates its commitment to addressing user feedback and highlighting the practicality of its innovations, even if initial impressions may vary from real-world experiences.
