Apple has made a significant shift in its strategy for the Vision Pro, its VR/AR headset, focusing on producing a more affordable second version. This change in direction comes as the company moves towards the final stages of delivering the first Vision Pro units, initially priced at $3499.
Revised Vision Pro 2 Strategy
A new report reveals that Apple has decided to alter its roadmap for its VR/AR headsets. The company is halting development on an advanced version of the Vision Pro and is instead prioritizing a more budget-friendly model. This decision is seen as a response to market feedback and the high cost associated with the initial Vision Pro.
Production and Features
Apple has reportedly communicated to its production partners that the Vision Pro 2 will focus on cost reduction while maintaining high-resolution displays. The goal is to launch a new model that could be priced around $1500, significantly lower than the original Vision Pro but still pricier than Meta’s Quest Pro, which starts at $649.
Changes and Expectations
To achieve the lower price point, Apple plans to cut some advanced features from the Vision Pro. The new headset is also expected to be about one-third lighter, which should help mitigate any criticism regarding the removal of certain features. Apple is targeting the end of 2025 for the launch of this more affordable mixed reality headset.
Industry Impact
This strategic pivot highlights Apple’s recognition of the need for more competitively priced products in the growing VR/AR market. The move to prioritize affordability over high-end features could make Apple’s VR/AR technology more accessible to a broader audience.
Conclusion
Apple’s decision to shift focus towards a more affordable Vision Pro 2 marks a significant change in its approach to the VR/AR market. By lowering costs and potentially broadening its user base, Apple aims to stay competitive in an increasingly crowded market.
What are your thoughts on Apple’s new strategy for the Vision Pro 2? Share your opinions in the comments below!
