Apple may soon announce a partnership with Google Gemini, adding to its roster of artificial intelligence integrations. Renowned reporter Mark Gurman hints that Apple’s ambitions in AI will go beyond its current engagements with ChatGPT and Apple Intelligence, aiming to incorporate Google Gemini’s capabilities as well.
Possible Google Gemini Partnership This Fall
According to Gurman, Apple is poised to announce at least one more significant deal this fall, likely with Google Gemini. While there’s also speculation about a possible collaboration with Anthropic, Apple seems not to be considering an agreement with Meta’s AI, Llama, due to perceived shortcomings in its chatbot offerings.
Expanding AI Integrations for Strategic and Financial Gain
Apple plans to utilize AI not just for enhancing hardware functionalities but also as a direct revenue stream. Gurman suggests that eventually, Apple could offer subscription-based features through Apple Intelligence, which might take some time to fully implement.
Initially, Apple Intelligence will only be available on the iPhone 15 Pro and Pro Max, potentially triggering a major upgrade wave among iPhone users. Additionally, the company expects to generate revenue from in-app purchases linked to chatbot subscriptions provided by its AI partners.
Temporary Solutions and Long-Term Strategies
While Apple is gradually rolling out its generative AI system, third-party AI services will serve as an interim solution. This strategy is logical for Apple and beneficial for users by providing more options.
If Apple does indeed announce a partnership with Google Gemini this fall, it could mark a significant expansion of its AI capabilities. What are your thoughts on this development? Share your views in the comments section below.
