Amid concerns about the high costs deterring many consumers, Apple is rumored to be developing a less expensive version of its Apple Vision Pro. Despite the acclaim for its quality, the steep price of the existing model has limited its accessibility.
Apple Vision Pro’s High Price Tag Prompts Rethink
The current Apple Vision Pro, priced at $3,500, features high-resolution micro-OLED panels that are quite costly, contributing significantly to its production expense. Recently, Apple disclosed that the total cost to produce the device is around $1,500. With sales figures reportedly below expectations due to its high price and limited production capacity, Apple is considering alternatives to make the device more affordable.
Potential Changes in the Affordable Vision Pro Model
Sources close to the company suggest that the new model may utilize lower-cost screens and possibly alter its design and features to reduce the overall price. This could involve switching screen suppliers from Sony to other manufacturers like Samsung or LG, who are capable of producing OLED panels with similar color filters used in the Vision Pro.
There is also speculation about reducing some of the advanced sensors and using lighter, cheaper materials to further cut costs. The exact release date and pricing for this more affordable Vision Pro model have not been announced, but it could potentially be marketed under a simplified name, such as “Apple Vision.”
Looking Forward
As Apple navigates these changes, the tech community and consumers alike are eager to see how these adjustments will impact the accessibility and popularity of Apple’s innovative AR/VR headset. Will the lower price point invite a larger audience, or will the reductions in quality deter the high-end users Apple initially targeted?
What are your thoughts on Apple’s strategy with the Vision Pro? Have you had a chance to try out the device, or has the price put you off? Share your opinions with us in the comments below or on our social media channels.
