Apple’s strategy to market the iPhone as a gaming platform has hit a snag as high-profile AAA games struggle to attract the interest of iPhone users. Despite the advanced capabilities of the A17 Pro chip in the iPhone 15, which can run games like Assassin’s Creed Mirage, user engagement has been notably low.
Lackluster Performance of AAA Titles on iPhone
The launch of Assassin’s Creed Mirage on iPhone witnessed meager downloads, totaling only 3,000 since its release on June 6, and generating just $138,000 in revenue, including in-game purchases. This is a stark contrast to mobile-specific games like Assassin’s Creed Rebellion, which have performed significantly better in the same timeframe.
Why Are iPhone Users Disinterested?
The core reason behind the disinterest seems to be the mismatch between the gaming preferences of iPhone users and the offerings of AAA titles. Successful mobile games typically feature simple controls, unique art styles, and are suited for short gaming sessions, which AAA games on iPhone often fail to deliver.
The Price Barrier
Another significant hurdle is the cost of these games. For instance, Assassin’s Creed Mirage is priced at $49.99, and Death Stranding at $39.99, prices that are unusually high for mobile games. Players who can afford high-end devices and expensive games tend to stick with PC or console gaming, while those unable to afford such devices are unlikely to make such high one-time purchases on mobile.
Apple’s Continued Push for AAA on iPhone
Despite these challenges, Apple continues to introduce AAA titles to the iPhone, with upcoming releases like Assassin’s Creed Shadows also set to be available for iPhone Pro users. However, the sales figures suggest that Apple’s strategy may be more about enhancing the device’s appeal and boosting iPhone Pro sales rather than generating significant revenue from the games themselves.
What are your thoughts on this approach by Apple? Are AAA games on mobile devices a viable market or should companies rethink their strategies? Share your views in the comments section below.
