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Social Media Visits: Which Platforms Lead the Way?

As we reached the midpoint of 2024, the latest data reveals the social media platforms that dominated global visits last month. Facebook, Instagram, and Twitter continue to be integral parts of our lives, pulling in staggering visitor numbers. However, not all platforms have stood the test of time, as seen with the likes of Tumblr and MySpace. Here’s a closer look at the titans of social media and their current standing.

The Giants of Social Media: Who’s Leading the Charge?

Contrary to the common jest, “Does anyone still use Facebook?”, the platform remains a powerhouse, topping the charts by a significant margin. According to the latest figures from SimilarWeb and Semrush, Facebook not only continues to thrive but also doubles the visitor count of its closest competitor, Instagram.

Here are the top visited social media platforms of last month:

  • Facebook.com: 15.91 billion visits
  • Instagram.com: 7.06 billion visits
  • Twitter.com: 5.49 billion visits
  • WhatsApp: 3.09 billion visits
  • TikTok: 2.31 billion visits
  • Reddit: 2.26 billion visits
  • LinkedIn: 1.87 billion visits
  • Pinterest: 1.27 billion visits
  • Vk.com: 1.18 billion visits
  • Discord: 1.11 billion visits

It’s important to note that YouTube was not categorized as a social media platform for this list. Had it been included, YouTube would have topped the list with an astounding 32.6 billion visits last month, underscoring its status as the world’s premier video-sharing platform.

Rounding out the top contenders are Telegram, Discord, OK.ru, and a mix of platforms popular in different regions like Baidu and Zhihu.

What This Means for Social Media Trends

These numbers not only highlight the enduring popularity of platforms like Facebook and Instagram but also reflect ongoing shifts in how people communicate online. The sustained popularity of diverse platforms shows that social media remains an ever-evolving landscape, with each platform carving out its niche.

Your Thoughts?

Did any entries on the list surprise you? Which social media platforms do you find yourself visiting the most? Share your thoughts with us in the comments or on our social media channels. Whether you’re an avid Facebook user or a TikTok aficionado, we’re curious to hear about your social media preferences.

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