Ken Segall, the legendary creative director behind iconic Apple products like the iPhone, iPad, and iMac, has a provocative suggestion: it’s time to retire the “i” prefix. Known for his significant contributions to Apple’s product naming and branding, Segall believes a name change is overdue.
The Visionary Behind the “i”
Ken Segall, who worked closely with Apple’s co-founder Steve Jobs and played a pivotal role in naming some of the company’s most famous products, recently shared his thoughts in an interview with Wired. Segall argued that the “i” prefix, which once symbolized internet connectivity, is now obsolete since all modern devices are inherently connected to the internet.
Shifting Trends at Apple
Segall’s suggestion isn’t entirely out of left field. Over the years, Apple has subtly shifted away from the “i” prefix with new products. The Apple Watch, AirPods, and the recent Vision Pro are notable examples of this trend. According to Segall, the shift signifies a broader change in how Apple wants to brand its products, moving towards more straightforward and descriptive names.
A Bold Proposal
While Segall acknowledges that his proposal might seem radical to some marketing professionals, he believes it’s a necessary evolution. “There may be marketing experts who see this idea as madness,” Segall said. However, he argues that as technology evolves, so should the branding strategies that communicate these advancements to consumers.
The Legacy of the “i”
The “i” prefix has been a cornerstone of Apple’s branding since the late 1990s, starting with the iMac. It represented a new era of internet connectivity and user-friendly design. However, as every device now connects to the internet, Segall suggests that the “i” no longer serves its original purpose and could be phased out to keep Apple’s branding fresh and relevant.
The Challenge Ahead
Despite Segall’s logical arguments, a name change for the iPhone remains a challenging and potentially risky move for Apple. The iPhone is not just a product; it’s a cultural icon with deep brand recognition. Changing its name could have significant implications for Apple’s brand identity and consumer perception.
Looking Forward
As Apple continues to innovate and expand its product lineup, the idea of dropping the “i” prefix might gain traction. Whether or not Apple decides to adopt Segall’s suggestion, his insights highlight the ongoing evolution of branding in the tech industry. For now, the “i” remains a staple of Apple’s product names, but the future could bring new naming conventions that reflect the ever-changing landscape of technology.
Ken Segall’s proposal challenges Apple to rethink its approach to product naming, ensuring it stays ahead of the curve in a rapidly evolving market. Only time will tell if Apple will embrace this bold change or stick with its tried-and-true naming convention.
