Apple’s Vision Pro, initially creating waves globally with its launch, is set to receive a significant boost through integration with Apple Intelligence. In response to less than expected uptake, Apple is also revamping its marketing strategy to enhance sales and customer engagement at Apple Stores.
Enhanced Apple Store Experience and New Marketing Strategy:
Apple plans to roll out a new strategy aimed at increasing the accessibility of its $3,499 AR/VR headset in more Apple Stores, offering potential customers hands-on demo experiences. According to recent reports from the US, Apple Stores will soon allow customers to view their own photos and videos on Vision Pro demo units, personalizing the experience and potentially boosting sales.
Moreover, Apple intends to replace the headbands on demo units, switching from the current Solo Loop to a more comfortable Dual Loop design following feedback about discomfort during extended use.
Visitors to Apple Stores will also have more opportunities to test out the Vision Pro, with specialized areas set up for activities like watching films or videos, enhancing the trial experience.
Integration of Apple Intelligence with Vision Pro:
Reports also reveal that Apple is working to integrate its artificial intelligence platform, Apple Intelligence, with Vision Pro. Although specific timings have not been shared, the AI update is expected to be rolled out by 2025, promising to transform the Vision Pro experience by leveraging advanced AI capabilities.
This strategic shift not only aims to reinvigorate interest in the Vision Pro but also signals Apple’s commitment to enhancing the interactive capabilities of its devices through artificial intelligence.
